Who We've Worked With
Client names and sectors listed include both direct engagements and collaborative work delivered via agency partnerships.
Trusted Perspectives
“For a genuinely game-changing innovation check out Phil Wright’s ‘Consumer Optimisation’ work deploying network analysis and simulation in an amazingly accessible, dynamic and commercially relevant way. It is the work of a true genius. A hidden Gem. If you want to really understand how to change your brand check it out.”
“The million-dollar question “what drives purchase (consideration, loyalty etc.)” isn’t answered by a simple linear relationship; it comes from a network of causal factors that determine whether a customer doesn’t buy, buys, and buys again. To identify the levers of customer loyalty amongst CX, brand and messaging you need to understand this. Every company in the world is trying to do this, yet most still rely on legacy analytics, gut feel and experience rather than evidence.
Phil has built a data-driven solution, a network that captures all the elements that pull customers toward or away from purchase, and in doing so he finally answers the million-dollar question.”