Take the guesswork out of decision making
Consumer Optimisation helps organisations make better decisions, with greater confidence
How?
By mimicking consumers' thought processes; testing virtual consumer reactions to alternative scenarios in a risk-free environment.
Why?
To de-risk decision-making, ensuring better outcomes for you and your customers.
By mimicking consumers' thought processes; testing virtual consumer reactions to alternative scenarios in a risk-free environment.
To de-risk decision-making, ensuring better outcomes for you and your customers.
Consumer Optimisation helps all parts of the organisation to make better decisions
Customer Experience
- Where, how, and how much to invest in the Customer Experience
- Use CX strategically to drive loyalty and support the brand
- Optimise CX ROI, not just NPS
Brand Positioning
- Simulate brand strategies, compare impacts
- Balance driving consideration with maintaining loyalty
- Optimise awareness versus position
Communications & Behaviour Change
- Find the right message(s) to drive change, by segment
- Tackle an issue directly versus nudging
- Balance reaffirming values with reinforcing a message
More
- User experience
- Product experience
- Employee experience
- Retail analytics
- Travel & tourism
- Sensory testing
- Psychographic analysis