Team

Currently a solo founder, but I collaborate with a small, trusted network of honest agencies, CX and brand consultants, behavioural scientists, and other good people on a project-by-project basis.

Interested in becoming part of the team?
Do get in touch.

Founder

Philip Wright is an analyst and consultant specialising in simulation, strategic segmentation, customer and brand experience, modelling, and data integration.

With almost 25 years’ experience – 14 of them in London – Phil has worked with a wide variety of blue-chip clients across sectors including retail, FMCG, telecoms, travel & tourism, financial services, and government.

With a background in big data analytics, market research, and consulting – as well as cutting-edge counterfactual simulation – Phil is expert in weaving together consumer behaviour and psychology with analytical thinking.

Current and past clients include:
Tesco, Vodafone, O2, The World Bank, British Airways, Deutsche Telekom, Microsoft, MasterCard, eBay, BCW/Burson, Lloyds Banking Group, HM Revenue & Customs, UK Home Office, UKHSA, GBRTT, Virgin and dunnhumby.

Outside of work Phil also runs NZ Palms, supplying landscape palms and subtropical plants in the Far North of New Zealand.